Copywriting

Firstly, what exactly is 'copywriting'? Here's your snack-sized history lesson: it derives from the Latin word 'copiae' which means 'abundance' or 'power'. Following a few evolutions throughout the Middle Ages and early twentieth century, it is now used to describe writing designed to persuade or sell.  Copywriting is essential for any business which has products or services to promote.

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It's fair to say copywriting is a fine art, as it guides potential customers along the sales journey towards purchase, while playing ball with the gods of Google to ensure your online content ranks highly on search engines.  Make these goals easy to achieve by grabbing your customers with targeted, specific content that's been created by an expert.

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What I can help you with

You know your products or services, I know how to appeal to your customers, right throughout the customer journey. This starts with the point where they first encounter your brand, through to when they make the decision to purchase - and each stage needs a specific approach. I'll also make sure your content is SEO optimised to help it rank highly online. Let me work with you to help create assets like:

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• Website pages

• Social media posts

• eDMs / direct mail

• Product descriptions

• Brochures

• SEO optimisation

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How we work together

I'm flexible on how we work together, but a typical process is:

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• You complete a briefing form outlining what you're looking for. Don't worry, it's not scary - it asks a few questions to help me get an understanding of things like the task, your goals and objectives, and your ideal customer. If preferred, we can complete it together.

• I  write the first draft within our agreed timelines. 

• You provide feedback for me to refine the content, until you are happy with it. 

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Why choose me

I have years of experience working in consumer marketing and public relations, both agency side and in-house. I spent six years writing content for one of Australia's best-loved health and wellness brands, so I'm well versed when it comes to identifying a story and writing attention-grabbing content that will delight your consumers. Copywriting is so much more than the ability to write well, so I've invested in training to learn how to unlock the secrets of appealing to customers.

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My portfolio

If you'd like to see some examples of my copywriting work, then take a look at my portfolio here:

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