Yes, most people can write. And with the dawn of AI, pretty much anyone can put some instructions into a chatbot and receive a 2,000 word essay in return. So, why engage with a copywriter? Well, the difference I bring to the table is a refined skill set that makes your writing (or 'copy') work harder. I don't just write, I craft content designed to specifically appeal to your target audience. It subtly promotes your key messages in a way that's impactful but without being too 'salesy'. It's optimised for SEO, so you rank higher on Google when people search for your services. It tells your story in a voice that reflects you and showcases your brand's personality. Finally, it sounds professionally written, free from spelling errors or grammatical mistakes. The written word is often the first form of contact people have with your business, so make sure your content creates a great impression.